New Apple keynote: the date of October 16 is formalized

                                                          

New Apple keynote: the date of October 16 is formalized 

 

KEYNOTE - New iPad, launch of OS X Yosemite, new computers ... the new Apple press conference, one month after the submission of smartphones, still reserve many surprises. 

Once is not custom, it will be Thursday. The new keynote of the California firm will take place on October 16th. Apple took advantage of his invitation to the press to be ironic: the email sent this afternoon, Wednesday, Oct. 8, is titled "It's been far too long ..." (It's been way too long) even though the latest Apple ads back one month (September 9 for the presentation of iPhone 6 and 6 Plus and Apple Watch). 

The irony ... or a subliminal message. Apple may well want to talk about the announcement of a brand new MacBook Air. This would have a 12-inch screen (there is only 11 and 13 inches per hour) and, above all, a resolution Retina. A long awaited and dreamed by many fans who want to see the model finally arrive in the Apple Store a MacBook Air with a Retina display. 

Yosemite OS X on the launch pad 

The keynote will also be an opportunity to discuss the launch of the operating system for Mac OS X Yosemite, presented in June, and will be available for download certainly in the wake of the event or in the following days. Apple enjoy perhaps to introduce new iMac. 

As usual, the presentation will begin at 19 am, French time but Apple has not said whether he would disseminate this time the event streaming. During the keynote in September, the flow had known wholesale malfunctions. For now, the page on the Apple.com site, usually dedicated to live, has remained unchanged since the last conference. 

MetroNews will follow the event live and will cover all ads October 16.

Apple: "The end of the golden age"

Apple products * are not so differentiating, says Benedict Flamingo, director Fourpoints Investment Managers, for whom the Apple brand is under threat of commoditization.
The most popular TV series often reach their peak audience in the sixth season, few exceed eight seasons. The iPhone is in the sixth and the buzz is at its maximum. However, with hindsight, many questions arise.

First round, the smartphone market is becoming commonplace quickly. By dint of copying, devices and user interfaces have come to resemble: it is no longer a differentiator. As for the evolution towards ever larger screens, it very likely to stop there unless the size of the pockets will undergo a major genetic mutation.


                                                                         

This lack of differentiation is reflected in the figures for market share. Those of the iPhone declined since 2012 from 25% to 12% while Android reached 85%. The average price of a smartphone down too: it is $ 314 in 2014 and even less than $ 250 in emerging markets. At 657 dollars, the iPhone 6 is already twice as expensive.

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This price difference is it still justifiable, while the portfolio of applications is now provided in Android, a critical element as the value of a smartphone is defined by the wealth of applications? Worse, the "apps" are either Apple launched too fast or unfinished (Maps, iCloud) or substitutability (iTunes leaving room for subscription music streaming).

This is where Apple Watch intervenes. It only works with the iPhone and strengthens the Apple ecosystem. This is also the rub. Beyond the battery problem that requires reloading his watch every day, the touch interface of the smartphone proved awkward on a watch.

Apple has had to add two buttons to zoom, select an application ... A peak when one remembers that the stroke of genius of the iPhone was ... there was only one button. And if the ideal interface for such a watch was the voice? Only Siri is not yet accurate enough. The "killer application" that will make a purchase remains obvious to find.

That leaves Apple Pay, Apple's mobile payment system, another tool to strengthen its ecosystem. A bet that will take time to reveal itself as only a 6 iPhone owners can use and only a few percent of payment terminals are compatible, in the United States alone.

Eventually as the years go by, Apple is a business like any other. So, Apple, how many seasons?