Advanced Web Ranking Review - Website Auditor

Advanced Web Ranking Review - Website Auditor:

Advanced Web Ranking (AWR) is one of my favorite pieces of SEO software on the market today. It has been indispensable to me over the years. The software does it all and then some.
I reviewed it a few years ago; you can read that here, most of it is still relevant and I'll be updating it in the near future. In this post I want to highlight their Website Auditor tool.

Combining On and Off Page Factors

The beauty of this feature is the simple integration of on and off-page elements. There are other tools on the market that focus solely on the on-page stuff (and do a fantastic job of it) and AWR does as well.
The all-in-one nature of Advanced Web Ranking allows you to deftly move between the on and off (links, social, etc) page factors for a site (and its competition) inside of the Website Auditor feature. AWR has other tools built-in to go even deeper on competitive analysis as well.
A quick FYI on some general settings and features:

• You can crawl up to 10,000 pages on-demand
• All results are exportable
• Audits are saved so you can look at historical data trends
• Complete white-label reporting is available
• Because it's software it's all you can eat :) (save for the page limit)

You can also set the tool to crawl only certain sections of a site as well as completely ignore certain sections or parameters so you can make the best use of your 10,000 page-crawl limit. This is a nice way to crawl a specific section of a site to find the most "social" content (limit the crawl to /blog as an example).

Interface Overview

Here's what the initial interface looks like:

It's a thick tool for sure, on the whole, but just focus on the Auditor piece. It's fairly self-explanatory but the top toolbar (left to right) shows:

• Current site being viewed
• Update date history for historical comparison
• Filtering options (all pages, only specific pages (200's, 404's, missing title tags, basically all the data points are available for slicing and dicing)
• Button for on-page issues to show in the view area
• Button for page-level external link data to show in the view area
• Button for page-level social metrics (Twitter, Facebook, G+) to show in the view area
• Update Project button (to update the Audit :D )
• Text box where you can filter the results manually
• Auditor settings (see below)
• Link data source, Open Site Explorer for now (Majestic is available in other areas of AWR and I'm told it will be available in Website Auditor as another option on the next release, 9.6 (due out very soon)

The tool settings button allows to configure many areas of the Auditor tool to help get the exact data you want:

On-Page and Off-Page Data Points

The on-page overview gives you all of what is listed in the viewport shown previously and if you click on the Filter icon you'll be able to look at whatever piece of on-page data you'd like to:

I did just a short crawl here in order to show you how your data will look inside the tool. The view of the initial on-page report shows your traditional items such as:

• Title tag info
• Meta descriptions
• Duplicate content
• Robots and indexing information
• Broken link and external link counts
• Levels deep from the root
• HTTP Status Code

Each page can be clicked on to show specific information about that page:

• Links from the page to other sites
• Internal links to the page
• Broken links
• External links pointing into the page with anchor text data, Page Authority, and MozRank. Also whether the link is no-follow or an image will be shown as well
• Broken link and external link counts
• Levels deep from the root
• HTTP Status Code

The on-page overview is also referred to as the Issues Layout:

The other 2 views are more of a mix of on-page and off-page factors.
The Links Layout shows the following (for the root domain and for the sub-pages individually):

• Levels deep from the homepage
• Page Authority
• MozRank
• Linking Root Domains
• Total Inbound Links
• Outbound Links
• No-follows
• Inbound and Outbound Internal Links

In this view you can click on any of the crawled pages and see links to the page internally and externally as well as broken links.
The Social Layout shows the following information:

• Facebook Shares, Twitter Shares, and Google +1's for a given URL
• Internal and external links to the page
• Indexed or not
• HTTP Status
• Meta information
• Broken Links

This data is helpful in finding content ideas, competitor's content/social strategy, and for finding possible influencers to target in a link building/social awareness campaign for your site.

Reporting and Scheduling

Currently you can provide white label PDF/interactive HTML reports for the following:

• Issues Layout
• Link Layout
• Social Layout

You can also do a quick export from the viewport window inside the Website Auditor tab to get either an HTML/PDF/CSV export of the data you are looking at (list of link issues, social stats, on-page issues, and so on).
Reports can be scheduled to run automatically so long as the computer AWR resides on is on and functional. You could also remote in with a service like LogMeIn to run an update remotely or use the AWR server plan where you host the AWR application on one machine and remote client machines (staff as an example) can connect to the shared database and make an update or run a report if needed.
Advanced Web Ranking's Website Auditor is one of the most robust audit tools on the market and soon it will have integration with Majestic SEO (currently it ties into OpenSiteExplorer/Linkscape). It already pulls in social metrics from Twitter, Facebook, and G+ to give you a more comprehensive view of your site and your content.
If you conduct technical audits or do competitive analysis you should give AWR a try, I think you'll like it :)

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Getting healthy just got a little easier

Getting healthy just got a little easier: We’re all looking for ways to get a little healthier and smarter about the choices we make. Having tools and information at your fingertips might help bring a bit of motivation to your routine, and of course good tunes and a strong community doesn’t hurt either.

What’s in that cupcake?

Want to know how many calories are in a cupcake, or how much potassium is in a banana? You can now find nutrition information for over 1,000 foods in search - helping you stay informed about what you eat more quickly and easily. While using voice search, on desktop, your iPhone, or Android device you can ask, “how many calories are in a cupcake?” and you can follow-up and ask, “how about a cookie?” without needing to repeat parts of your question. Fruits and vegetables don’t have labels, and it’s often hard to track down the nutritional info for wine or more complex dishes like a burrito, so type or tap the microphone and easily ask your question for these foods and more.

Explore what’s around you, on two wheels

If you want a change of scenery from the gym, use Google Maps on your Android device to find nearby biking routes. Mount your device on your handlebars to see the turn-by-turn directions and navigation, or use speaker-mode to hear voice-guided directions for more than 330,000 miles of trails and paths around the world. Dark green lines on the map show dedicated bike trails and paths without cars, light green lines show streets with dedicated bike lanes, and dashed green lines show other streets recommended for cycling.

Team up to get fit

Looking to get healthy with a friend? Join a Google+ Community and connect with others that share your diet and exercise goals. Check out Communities such as Eating Right and Fitness & Weight Loss for motivation, tips and inspiration to keep you on track. Use Hangouts On Air to learn what experts like The Biggest Loser are saying about nutrition or jump into a yoga class.

Don’t stop the music

A good beat will keep you moving and motivated. Sign up for All Access, our new music subscription service, and you can listen to millions of songs from Google Play Music. Build an awesome workout mix or start a radio station from your favorite pop song like “We Can’t Stop!” Miley Cyrus says it best.


Keep track—no matter which device you’re on

Counting calories? Apps such as Diet Diary can be easily accessed through Chrome or on your mobile device—that way it’s with you when it‘s on your mind. If spreadsheets are more your style, try one of several Google Docs templates, like this weekly meal planner.


Get inspired by the pros

Need a little more motivation? Why not watch fitness gurus do their thing on YouTube: you can watch Sadie Nardini and her amazing yoga classes, or Cassey Ho will get you in top shape for summer - all in the comfort of your own living room.


Posted by Roya Soleimani, Google Search team







I'm eric Tchatchoua When starting a productive organization enterprise or launching a new merchandise, most entrepreneurs or organization house owners carry out some sort of marketing analysis to figure out the extent of their potential buyer foundation. And when getting the term out to that consumer base, a lot of business owners could switch to the media to help generate a excitement for them.

IPad Air

Voilà une sympathique promotion sur l'iPad Air de première génération chez CDiscount : le revendeur propose une remise immédiate de 40 € sur les modèles d'une capacité de 32 Go, dont le tarif de base est déjà un peu plus intéressant que celui de l'Apple Store. En effet, alors que la boutique d'Apple affiche un tarif de 449 €, vous pouvez ici obtenir un tarif de 389,99 €, soit un rabais total de 59,01 € ou 13,2%.




Si vous aviez l'intention de vous équiper d'une tablette à l'approche de la rentrée, l'offre est donc plutôt intéressante. Vous avez d'ailleurs du temps pour prendre une décision : la promotion est valable jusqu'au 22 septembre. SiCDiscount venait à manquer de stock, notez que Boulanger propose les mêmes tablettes à 399 €.

IPAD40 

ACCÉDER À L'OFFRE

Vodafone Smart Mini delivers cheap-as-chips Android for £50

Vodafone Smart Mini delivers cheap-as-chips Android for £50:

In one sense, many budget smartphones aren't budget enough; they often require some substantial financial discipline for the typical buyer. Not so Vodafone UK's new Smart Mini: at just £50 ($78) on pay as you go service, it's very nearly an impulse purchase. You're even getting a bit more than you'd expect for that small cash outlay. While the 3.5-inch HVGA screen, 2MP camera, 1GHz MediaTek chip and 4GB of storage won't floor anyone, the Smart Mini ships with Android 4.1 Jelly Bean -- we've seen more expensive phones that carry older software. Those who like the Smart Mini's back-to-basics proposition can pick up a black or white model today.
Filed under: Cellphones, Mobile
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Source: Vodafone

I'm eric Tchatchoua When starting a productive organization enterprise or launching a new merchandise, most entrepreneurs or organization house owners carry out some sort of marketing analysis to figure out the extent of their potential buyer foundation. And when getting the term out to that consumer base, a lot of business owners could switch to the media to help generate a excitement for them.