Up to 20% off all Macs!

Thank you to Thomas tells us that huge business side   CDiscount   The dealer offers indeed a promo code "BAM10" allowing an immediate 10% discount on all computers in the site, including Mac. Some rates are already far more interesting than the  l'Apple Store  there are very big deals to be today!



As you can see in the capture above example, the MacBook Pro 13.3 "with Retina Display and 256GB storage is offered at  1 453,99 €  instead of € 1,649, and it ends up 1 € 308.59 after applying coupon. so promotion is -20.6%, which is absolutely outstanding! Even the  Refurb Store   and refurbished products do not make the weight. Similar cases can be performed on very many other Mac models, both the MacBook, MacBook Air or desktop computers, and we let you discover the references available at this  adresse. CDiscount warning that the number of promo codes is limited but without giving the number, be very, very fast!

 

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Office 2016 for Mac is available for Mac

 This is good news for users of the Microsoft Office software suite: the software giant is far from abandoning the Mac and a major upgrade of Word, Excel, PowerPoint, OneNote and Outlook is in the pipes! Office 2016 has indeed been officially announced by Microsoft, with output to be held mid-2015. The software is currently available in beta, with an interface that brings a wind of freshness sizeable following Office for Mac, almost five years after the release of Office 2011.

On the menu, many novelties are obviously in the game. The interface of the different software has been extensively reworked, and reorganized ribbons. The entire suite is also optimized for Retina displays. Side features, note the arrival of onedrive support (cloud service). Each software receives its share of new features and improvements, such as support for new statistical functions Excel or a new collaborative mode on Word, Excel and PowerPoint.

If you want to test the new software, simply visit this page and download the first beta of the new version of Office. Note that OS X 10.10 Yosemite is required to use the new software, but you do not need to have Office 2011 (if that is the case, you can continue to use both versions). But be careful: it is as we have just seen a beta version, and it therefore has certainly more bugs a final version!

OS X 10.11 El Capitan support TRIM on SSDs third brands

 This is great news for all Mac users who replaced the hard drive of their computer by a third brand SSD OS X 10.11 El Capitan, which is scheduled for release this fall, will   supportera the TRIM finally! Rather than having to use  Trim Enabler and fear deactivation of each TRIM update for OS X, now it will be enough a simple Terminal command: "sudo trimforce enable". We tested this method on the first beta of OS X 10.11 and it works perfectly.  

  TRIM, which is far enabled by default for all Apple SSD but disabled for other brands modules, avoids performance losses and limit the wear of your SSD over time. In fact, when you delete files from a hard disk or SSD, the data is not actually deleted from the disk; only the catalog for the operating system to know where each file is modified to indicate that one or more locations are now free, and that new data can be written instead. Only where a hard drive can write data directly over existing content, SSD first needs to clear this content, and works for it in blocks of a fixed size (512K for example), this which requires moving the content regularly in the SSD to erase blocks and make them rewritable. This results in a performance loss and unnecessary paperwork that precipitate wear SSD. The TRIM commands to effectively delete the blocks deleted by the user so that the system always has at its disposal empty blocks ready to receive content. TRIM support by an operating system is very important, and easy activation of this command in OS X 10.11 El Capitan is a relief for DIYers who installed themselves an SSD in their Mac.

Buying guide Apple Watch

The Watch is the watch Apple connected Apple. Available in various colors and materials and in two sizes (38 mm and 42 mm), the watch offers multiple functions directly accessible on the wrist of the user. Owning an iPhone (iPhone 5 or higher) is required to use Apple Watch, which draws a large number of resources in the Apple phone to function.

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MacBook Pro Buying Guide

 The MacBook Pro with Retina display is primarily designed, as its name suggests, a demanding public. With its powerful processor, extremely fast storage units, varied connectivity and an incredible quality screen, the MacBook Pro Retina is a complete computer that easily entice users finding the MacBook Air too limited.

The MacBook Pro classic, he will appeal primarily a public in need of high storage capacity and especially an optical drive. Note also that the classic MacBook Pro 13.3 "is the only Apple laptop that can still be opened and edited manually, which provides very interesting configurations for affordable prices, to be a little handyman.        

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No, Apple has not released the iPhone 6c by mistake ...

Many sites have not hesitated to take information: Apple has unveiled by mistake and on its own website the successor to the iPhone 5c! A strange visual on the   page de l'Apple Store   of the new Lightning Dock Apple  indeed showed last week an iPhone 5c with a Touch button ID instead classic button-free fingerprint sensor. Once spotted blunder, Apple reacted quickly and replaced by that of a visual quite present the catalog model.

This is a product that was long awaited by some users of iPhone 6 and 6 Plus a dock equipped with a Lightning socket! Apple has heard this request and marketed as a dock on its online store today. The price is salty, at   45 €,  especially as the Lightning Dock iPhone comes without AC adapter and without Lightning cable. This new product has at least the merit to exist, and indeed has the advantage of having an output 3.5 mm jack to directly connect the iPhone to a stereo while charging.

So that's a very nice little novelty even if it has a good chance to remain confidential because of its price and its really more aesthetic than functional utility. The new dock is available today through the   l'Apple Store  with free shipping, and should soon find the way physical stores.

Apple : iOS 9 pourrait redonner du peps aux anciens iPhone

 

9 With iOS, Apple could give a second life to the iPhone 4S and the iPad Mini first name.

With each release of a new version of iOS is still the same dilemma for users of Apple devices dating back two or three generations. Should we do the update to get the latest news by taking the risk that their phone or tablet get rowing badly?

A recurring problem for the "Apple addicts" who are often frustrated by a device that worked perfectly until now become almost unusable. A way for Apple to force the hand of the consumer to buy the latest iPhone or iPad according to some. The imminent arrival of iOS 9 could silence the gossips because it could focus on optimizing the operation of legacy devices.

iOS 9 could revive old iDevices

According to information from well informed 9to5Mac, the next mobile operating system of the firm at the apple would be optimized for old Apple devices, iPhone 4S and iPad Mini first generation in mind.

To ensure the best performance, the Cupertino company will not just to cut some features of iOS 9, but the developers have done a thorough job in optimizing every functionality in each case.

Revitalize older devices

With this policy change, Apple would allow older devices to find a second life, which would allow it to operate longer and ultimately drive up revenue on the App Store.

The first details about iOS 9 should be disclosed during the conference dedicated to developers, WWDC 2015, which will be given 8 to 12 June in San Francisco.

Google Advertising

Google Advertising
Advertising campaigns have always been at the helm of promotion. A campaign could get higher returns or simply ruin the image of a brand or a product. Generally speaking, Offline campaigns are time consuming, very uncertain, tedious to implement (owing to the availability of media space) and it is very difficult to evaluate the effects of the campaign. An offline campaign may or may not get the desired outcome and can cost you a lot of money.
These shortcomings can be overcome by throwing the campaign online. In the era of digital marketing it becomes essential to have an online presence. However, online presence isn’t the motive. The aim of any business is to get the traffic and converting them into customers. An advertisement has to be read by the potential customers.
Wondering how you can make people to read your advertisement? Answer is Google Advertising!
Google advertising is very effective and result oriented platform. Google is the most widely used search engine. The effectiveness of google advertising can be estimated from the fact that every one of us prefers to google anything and everything that we want to know about. And this is how a person doing relevant search come across your advertisement and read it too.
Google's advertising platform is commonly known as Google Adwords or Pay per Click (PPC). Google adwords is the most effective way of advertising in digital media. It has many advantages in contrast to other vehicle of advertising. Some of the advantages are:
Pay for results
Yes, with Google ads you pay only when a potential customer click your advertisement. There are no charges for the placement of ads on the result page of search engine. Even if people don’t click on your ads then too you are generating awareness about your brand and that too for free!
Measurable
Google ads let you know how many people click on your ads and how many people noticed the ads. Besides, with the help of tracking tool you can know the contribution of the ads in your sales.
Flexibility and control
You can choose the location to put your ads. Also, Google ads allow you to choose the keywords too.
Budget is not a constraint
Another benefit of google ads is that you can start with any budget. You can control the cost by earmarking budget on daily or monthly basis. Moreover you can decide the amount you would want to pay for keywords.
Stop, Start, pause, Test
Google advertising let you exercise freedom to stop your campaign or to resume or to halt it for some time and then throwing it again.
Level playing field
Google ads provide a level playing field to all entrepreneurs irrespective of the time they are into the business or the popularity of the brands.
So, do you want to make your ads live using Google ads? Come to us, we provide all the means and ways which can boost you business and create an identity in digital marketing. Our experts are well trained to upgrade and enhance the ranking to be at top globally. They know how to design an ad to drive more traffic. Our experts are experienced in Google Adword management.
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Apple: iOS 9 will build everything on optimization and improved stability

  iOS 7 to change head and iOS 8 for adding functions that are long over. 9 for iOS, Apple engineers could focus on improving overall performance.

rès deux itérations de son système d’exploitation mobile très riches en nouveautés et petites révolutions, aussi bien esthétiques, qu’ergonomiques ou fonctionnelles, Apple semble vouloir consolider les bases. iOS 9 serait ainsi un peu ce que Snow Leopard avait été à Mac OS X, une version dotée de quelques nouveautés, mais qui a surtout été saluée pour son optimisation et sa stabilité.

According to sources of the very active and informed 9to5mac, the 2015 edition of Apple's mobile OS include any "a set of improvements under the hood." The engineers of the Cupertino company focus on "fixing bugs, maintaining stability and performance improvements" for iOS 9.

Thus, and as examples, Apple Teams will continue their efforts to reduce the storage space required for the OS and its updates. Good news for those who opted for the 16GB version of the iPhone or the iPad. Bad news potential because it has yet to be confirmed, for those who have some older devices. For, to significantly reduce the size of the installation images, Apple could cut ties with the older versions of its aircraft. As 9to5mac note, if the iPhone 5c, the iPad mini's first name and fifth generation iPod touch are withdrawn from sale - Apple - by the end of 2015, then sold the park will be composed solely of 'devices with the 64-bit chips. This could make life easier for developers and that of Apple engineers.

Corrections and a little more ...

Optimizations and stability will be at the heart of iOS 9. Good, because they seemed clearly fail to launch iOS 8. To the point that some community developers are moved. However, it is almost certain that Apple will add some new functions. In Maps, for example, which is still lagging behind Google Maps or via integration with other services. A version of Beats Music fused to the iOS Music function could be one of the examples of innovations in iOS hoped 9 ...

Test : Souris Mad Catz R.A.T. M.M.O TE

 La souris Mad Catz R.A.T. M.M.O. TE est, comme son nom l'indique, la déclinaison pour les jeux massivement multijoueurs de la R.A.T. Tournament Edition. Elle reprend donc le châssis et le code couleur de la R.A.T; TE mais se dote de 20 boutons programmables. 

L’Apple Store Entreprises

Apple Store Entreprises

L’Apple Store Entreprises est l’endroit idéal pour se procurer des produits Apple, des services et plus encore.

Contactez nos Experts Apple pour les entreprises pour profiter de conseils sur le choix d’un iPad, évoquer l’achat d’apps en grand nombre et découvrir comment intégrer les produits Apple à votre activité, en toute sécurité. Découvrez une gamme unique d’accessoires, des options de paiement, de financement et de facturation pratiques, ainsi qu’une assistance sur site sur mesure assurée par le réseau Apple Consultants Network.

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iPad 2 reconditionné avec Wi-Fi 16 Go - Noir (2e génération) Premier lancement en mars 2011  Wi-Fi  Technologie Bluetooth 2.1 + EDR  FaceTime avec 2 caméras  Enregistrement vidéo HD  Puce A5 bicœur  Batterie de 10 heures d’autonomie  Smart cover (Vendu séparément), sortie de veille instantanée  Écran panoramique brillant de 9,7 pouces  Écran Multi-Touch  601 g et 8,8 mm

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iPad 2 reconditionné avec Wi-Fi 16 Go - Blanc (2e génération) Premier lancement en mars 2011  Wi-Fi  Technologie Bluetooth 2.1 + EDR  FaceTime avec 2 caméras  Enregistrement vidéo HD  Puce A5 bicœur  Batterie de 10 heures d’autonomie  Smart cover (Vendu séparément), sortie de veille instantanée  Écran panoramique brillant de 9,7 pouces  Écran Multi-Touch  601 g et 8,8 mm

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iPad 2 reconditionné avec Wi-Fi + 3G 16 Go - Blanc Initialement publié en mars 2011  Wi-Fi + 3G (forfait de données 3G vendu séparément)  Technologie Bluetooth 2.1 + EDR  FaceTime avec 2 caméras  Enregistrement vidéo HD  Puce A5 bicœur  Batterie de 10 heures d'autonomie  Smart cover (Vendu séparément), sortie de veille instantanée  Écran panoramique brillant de 9,7 pouces  Écran Multi-Touch  0,61 kg et 13,4 mm

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iPad 2 reconditionné avec Wi-Fi + 3G 16 Go - Noir Initialement publié en mars 2011  Wi-Fi + 3G (forfait de données 3G vendu séparément)  Technologie Bluetooth 2.1 + EDR  FaceTime avec 2 caméras  Enregistrement vidéo HD  Puce A5 bicœur  Batterie de 10 heures d'autonomie  Smart cover (Vendu séparément), sortie de veille instantanée  Écran panoramique brillant de 9,7 pouces  Écran Multi-Touch  0,61 kg et 13,4 mm

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Is it a video and pictures of the new iPad Air to be presented on October 16?

                                                              

Is it a video and pictures of the new iPad Air to be presented on October 16? 

 

APPLE - A Vietnamese blog has published stolen pictures of what could be the new Ipad 2 Air (sixth generation iPad). A look that seems credible but ...  

                                                  

Organized leak stolen device from production lines or stolen photos time for a "loan" fast. Hard to know where do these images published this Wednesday, Oct. 8 while the keynote will be held Oct. 16, from Apple to formalize the date today. 

But these images seem relatively credible because the design of the tablet is close to the iPhone 6 and iPhone 6 Plus. If you believe these photos, the thickness is only 7 mm (against 6.9 mm for the 6 and 7.1 mm for the 6 Plus). 

Still unsure of what antiglare screen 

The images also show an adaptation of ergonomics consistent with both smartphones launched last September. The management buttons have been copied from those phones. However, the button "mute" (or rotation lock) seems to have disappeared. Moreover, one can also discover that the Home button below the screen is rimmed metal. In principle, this means that the Air iPad 2 (or iPad 6?) Will in turn features the Touch ID function (code fingerprints). 

What about the anti-glare filter? This rumor, proposed by Bloomberg, is not supported by this iPad 2 Air appears to be a prototype (the finish is not perfect). People of the blog that had the tablet in hand could not turn it on and thus validate the existence of this special glass processing. Also hard to say if it consists of a Saphhire glass (tempered glass, more scratch resistant).               

New Apple keynote: the date of October 16 is formalized

                                                          

New Apple keynote: the date of October 16 is formalized 

 

KEYNOTE - New iPad, launch of OS X Yosemite, new computers ... the new Apple press conference, one month after the submission of smartphones, still reserve many surprises. 

Once is not custom, it will be Thursday. The new keynote of the California firm will take place on October 16th. Apple took advantage of his invitation to the press to be ironic: the email sent this afternoon, Wednesday, Oct. 8, is titled "It's been far too long ..." (It's been way too long) even though the latest Apple ads back one month (September 9 for the presentation of iPhone 6 and 6 Plus and Apple Watch). 

The irony ... or a subliminal message. Apple may well want to talk about the announcement of a brand new MacBook Air. This would have a 12-inch screen (there is only 11 and 13 inches per hour) and, above all, a resolution Retina. A long awaited and dreamed by many fans who want to see the model finally arrive in the Apple Store a MacBook Air with a Retina display. 

Yosemite OS X on the launch pad 

The keynote will also be an opportunity to discuss the launch of the operating system for Mac OS X Yosemite, presented in June, and will be available for download certainly in the wake of the event or in the following days. Apple enjoy perhaps to introduce new iMac. 

As usual, the presentation will begin at 19 am, French time but Apple has not said whether he would disseminate this time the event streaming. During the keynote in September, the flow had known wholesale malfunctions. For now, the page on the Apple.com site, usually dedicated to live, has remained unchanged since the last conference. 

MetroNews will follow the event live and will cover all ads October 16.

Apple: "The end of the golden age"

Apple products * are not so differentiating, says Benedict Flamingo, director Fourpoints Investment Managers, for whom the Apple brand is under threat of commoditization.
The most popular TV series often reach their peak audience in the sixth season, few exceed eight seasons. The iPhone is in the sixth and the buzz is at its maximum. However, with hindsight, many questions arise.

First round, the smartphone market is becoming commonplace quickly. By dint of copying, devices and user interfaces have come to resemble: it is no longer a differentiator. As for the evolution towards ever larger screens, it very likely to stop there unless the size of the pockets will undergo a major genetic mutation.


                                                                         

This lack of differentiation is reflected in the figures for market share. Those of the iPhone declined since 2012 from 25% to 12% while Android reached 85%. The average price of a smartphone down too: it is $ 314 in 2014 and even less than $ 250 in emerging markets. At 657 dollars, the iPhone 6 is already twice as expensive.

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This price difference is it still justifiable, while the portfolio of applications is now provided in Android, a critical element as the value of a smartphone is defined by the wealth of applications? Worse, the "apps" are either Apple launched too fast or unfinished (Maps, iCloud) or substitutability (iTunes leaving room for subscription music streaming).

This is where Apple Watch intervenes. It only works with the iPhone and strengthens the Apple ecosystem. This is also the rub. Beyond the battery problem that requires reloading his watch every day, the touch interface of the smartphone proved awkward on a watch.

Apple has had to add two buttons to zoom, select an application ... A peak when one remembers that the stroke of genius of the iPhone was ... there was only one button. And if the ideal interface for such a watch was the voice? Only Siri is not yet accurate enough. The "killer application" that will make a purchase remains obvious to find.

That leaves Apple Pay, Apple's mobile payment system, another tool to strengthen its ecosystem. A bet that will take time to reveal itself as only a 6 iPhone owners can use and only a few percent of payment terminals are compatible, in the United States alone.

Eventually as the years go by, Apple is a business like any other. So, Apple, how many seasons?

Why Huawei Ascend P7 gives complex to Samsung and Apple

Here's the new star of Chinese appliance giant smartphones, Huawei, which now stands in third place worldwide according to IDC. Let us say at the outset, the Ascend P7 is a smartphone that leaves no one indifferent. Far from it ... 

His critics say it is a pale copy of the Apple iPhone 5, XXL, with a bonus ON / OFF switch on the right side, worthy of Sony Xperia. Others will see a beautiful visual and technical prowess for a device with a 5-inch screen, the light weight of 124 grams and thickness of 6.5 mm. 

First with his extremely successful design. The brushed metal finish on the edge is the most beautiful effect, in the image of its Full HD (1.920x1.280 pixels) screen that displays 445 pixels per inch, a level that few high-end smartphones are now entitled . The device operates on Android 4.4.2 with a KitKat wrapper home that perfectly fits the trend of flat design. Again the effect is very nice. 

On the technical side, the camera against a little train. It is equipped with a processor that house shows its limits compared to the famous Qualcomm Snapdragon competition. It also has 2GB of RAM and 16GB of storage. Can increase its capacity through a microSD port. Note that it can also accommodate a second SIM card, according to usage. If tools AnTuTu benchmark type is used, the camera is unable to match its main rivals and ranks far enough from the Galaxy Samsung S5 (see test) or the HTC One (M8) (see test ). 

The selfies and groufies honor 

Like all manufacturers, Huawei focuses on photography, with a first dorsal sensor 13 million pixels and a front sensor 8,000,000 pixels for surf fashion selfies. And it even has a feature panoramic selfie or "groufie" for taking self portraits group. The photos are generally of good quality, even in low light. But do not expect a wouaouh effect. It makes the job without extra. 

Finally, it is with a very useful application to better manage the battery by optimizing power. Especially that one should not expect miracles, it hard to make ends the day with heavy use. 

The Ascend P7 is sold on the internet from 370 euros. An ultra-aggressive price for a camera that rivals the big stars of the premium segment. This is probably the smartphone with the best quality price ratio moment. Makes you wonder if it is still really worth spending over 600 euros!

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L'Ascend P7 de Huawei au banc d'essai par Challenges

Rumors about the iPhone 6 multiply before the next keynote Tim Cook. One thing seems certain now: a big screen version will be updated. Here is why.

When the iPhone 6 is on everyone's lips, many rumors circulating on ceasing to what could be the next Apple smartphone, two very instructive studies provide an essential insight into the future of the smartphone market. The first was published by Gartner and covers the latest trends in high tech for 2014. The second was unveiled by Accenture and reported on the use of high-tech consumer product. One and the other stand the following observation: the future of mobile through the phablettes. 

The latest figures provided by Counterpoint Research confirms this trend, with 40% of smartphones sold in 35 countries in May were phablettes. 

It is far sacrosanct 3.5-inch screen of the first iPhone came out in 2007 and that Steve Jobs was then presented as the ideal size for the consumer. The Cupertino company has always justified his choice by explaining that the user should be able to navigate the device with one hand. 

With the advent of tablets 7, 8 and 10 inches consumption patterns in mobility have changed and users have made ​​the idea of ​​having in their pocket a large screen. Samsung was the first to dare the 5-inch screen with the first Galaxy Note. Since mobile phones have a screen of 5 to 7 inches are flourishing. LG, Sony, HTC, Nokia ... Everyone gets started. And the latest information about the new iPhone indicates that Apple has realized the obvious: both devices would actually be in the cards, the first with a still reasonable 4.7-inch screen and a second screen with a 5 5 inches. According to the Wall Street Journal, the American group has ordered its Chinese suppliers between 70 and 80 million units, more than the previous two versions, the iPhone 5S and 5C (between 50 and 60 million copies). 

A booming market in Asia 

If phablettes are still a niche market in Europe, these formats are exploding in Asia, says Annette Zimmerman, an analyst at Gartner. 

LIRELes emerging trends in the high tech market 
Shared by Accenture analysis for which the interest is confirmed for its devices in emerging countries. Among the 57% of consumers who plan to upgrade to a smartphone during the year, nearly half (48%) and wear their choice on a phablette - with a screen 5 to 7 inches - rather than a conventional screen with a smartphone 4 to 5 inches. "We did not expect this result," said Jean-Laurent Poitou, Global Head of Strategy and Development for Telecoms sector, Accenture Media & Technology. "This is a point on which the accelerating demand displayed is the strongest." 

Another lesson of the Accenture study, this preference for large screens affects less mature markets. "We might have expected that the increase is more attractive screen size for those who have already had an experience with a smartphone. Yet it is emerging that take demand. This is not a upmarket but a new use. demand is strongest where people are less equipped, "he continues. Francis Hernandez, director of HTC France confirms that the Desire 816, a 5.5-inch mid-range, is one of the bestsellers Taiwanese group in China. 

And among consumers planning to buy a smartphone, they are 67% in India, 66% in China and 65% in South Africa to report that their choice will be probably a phablette. In France, 37% of respondents indicated a preference for phablettes. Similarly, they are 40% in the United States, nearly a third (30%) of Germans and only 19% of Japanese to opt for this equipment. 

An industry that is similar to the way 

Several reasons for this, according to the expert. First, the phenomenon affects countries where access to fixed broadband is lower than for mobile broadband. Ie more by the smartphone from the PC at home, a device often too expensive. "Consumer electronics is an element of status in these countries," also notes Jean-Laurent Poitou, which compares to the industry of fashion. For many, this is an accessory of social differentiation. 

If the specialist management consultancy and technology refuses to address the Apple case, it recognizes that "all those who include in their expansion strategy in emerging countries will have to position itself in this market." 

According to a recent study by research firm IDC, China has drawn global smartphone sales in the first quarter of 2014, producing 40% of global sales. Suffice to say that the firm at the apple can not do without this particular market. Proof? The agreement with China Mobile in 2013, the first operator in the country, providing access to its 800 million subscribers. 

A trend that could evolve the current hierarchy of the smartphone market. But for that, is it still necessary to remove the "killer product", one that will take speed all competitors. "We need the element of differentiation that makes this product more desirable than others," says Jean-Laurent Poitou. On this point, Apple has learned not disappoint us. But for this it will be his famous keynote scheduled for mid-September.

Apple orders 80 million iPhone 6 at its Chinese subcontractors

 The new smartphone will be more like a mini-tablet. The previous iPhone had been ordered in 50 to 60 million copies. 



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Index of the exit in time for the holiday season with a new iPhone much larger: according to the Wall Street Journal, the Californian company commissioned its Chinese subcontractors 70-80000000 of smartphones with two types of screens. One is equipped with a screen of about 12 inches diagonal. The other would dare go up to 14 cm. In all cases the "iPhone 6" would be much larger than the iPhone 5, the screen is a little more than 10 cm. 
The size of future device is not the only highlight, although it confirms the implicit admission by Apple that the bet of his great rival Samsung, whose models have generally larger screens, was wise. The latest addition to the range, the Galaxy S5 for example has a screen of about 13 cm. 
Large screens popular Chinese 

Smartphones will therefore increasingly resemble mini-tablets, hence the nickname "phablettes." Advertisers have reason to celebrate: they will have more space to display their logos and messages ... In addition to the large screens are particularly popular in emerging countries, particularly China. The purchasing power of the consumer is there not as high as in rich countries. So, often, the smartphone will replace the computer, which makes them buy devices with larger screens. 
The volume of the iPhone 6 command is also speaking. Initially the previous iPhone had been ordered in 50 to 60 million copies. Apple could prepare the introduction of a more differentiated model of the previous generation, could boost demand? Apple had been criticized last year for having underestimated the iPhone 5S request, his last more expensive model, and having initially overestimated demand iPhone5C less expensive. 
The smartphone market increasingly crowded 

For Pegraton Corp.. and Foxconn, the two major Chinese suppliers of components for iPhone, the technology associated with the new larger screen is also a new challenge. Foxconn has already begun to hire "hundreds of new employees every day" to ensure the production and increase its capacity robots "Foxbots." 
The smartphone market is becoming more crowded. Furthermore Samsung which is estimated global market share to 29% in the first quarter, Apple fell 18%, while Huawei, Lenovo, LG and many others argue the rest. Samsung has noted this week "a slowdown in overall growth of the market" in the second quarter and a "higher inventories due to price competition and because of the lower demand for 3G models in anticipation of 4G models for the Chinese market. "Apple's strategy has always been not to the market share of its priority. The Cupertino company prefers to maintain high margins and offer products of the highest quality, most innovative possible, deliberately sold at prices higher than those of competitors.