google.com, pub-4348171683695472, DIRECT, f08c47fec0942fa0
dimanche 5 novembre 2017
lundi 15 février 2016
The iPhone 5se Air and iPad 3 available on March 18?
Holding a special event next month will now actually bigger question, and this is Tuesday, March 15, which was chosen by Apple to make its first presentations of the year products ( : Un événement spécial Apple le 15 mars 2016 ?) . Also new for the Apple Watch bracelets and perhaps new Macs, are the 5se iPhone and iPad Air 3 will be the most anticipated of the public. But when will they be available? According to our colleagues from 9to5Mac, always well informed, the marketing of these new products is very fast: the launch would be on Friday March 18 without phase pre-orders.
The successors of iPhone 5s and iPad Air 2 should therefore find the way shops in just over a month, and it is more than ever advisable to wait if you intend to buy a small or large phone Apple tablet. Even if the current products fit you perfectly and you do not need any new future models, wait a little bit you will benefit from lower prices, especially for the iPad Air 2, which is less frequently discounted as iPhone 5s.
mardi 13 octobre 2015
50 € de remise immédiate sur l'iPhone 6s
Si vous comptiez acheter un i Phone 6s, voici une petite offre qui devrait vous intéresser : le site PixMania
propose une remise immédiate de 50 € sur n'importe quel modèle proposé
sur son site. Quelques modèles d'iPhone 6s et d'iPhone 6s Plus sont déjà
proposés à 10 € de moins que ceux de l'Apple Store, et vous pouvez donc bénéficier d'une remise totale atteignant 60 €.
Le code promo, "IPHONE50", est en revanche limité à
100 utilisations : il faudra faire très vite ! Attention toutefois aux
délais de livraison : certains modèles ne sont pas disponibles
immédiatement.
IPHONE50
Refurb : le MacBook Air à partir de 839 €
Les MacBook Air sont présents en nombre en ce début de semaine sur le Refurb Store ! La boutique de produits reconditionnés d'Apple (lire : Qu'est-ce que le Refurb Store ?)
propose en effet de nombreuses références à partir de 839 € pour les
modèles 11,6", et à partir de 929 € pour les modèles 13,3". Ce sont les
modèles datant de 2015 qui prédominent avec une remise immédiate de 15%
par rapport aux tarifs de l'Apple Store, mais plusieurs références plus anciennes sont également de la partie avec des rabais plus importants (lire : Choisir le MacBook Air 2015 ou 2014 ?)
Le MacBook Pro est également bien représenté avec les modèles Retina
13,3" à partir de 1 229 € au lieu de 1 449 €, et les modèles 15,4" à
partir de 1 819 € au lieu de 2 249 € aujourd'hui. Si vous aviez
l'intention d'acheter un Mac portable cette semaine, voilà qui devrait
vous permettre de réaliser quelques économies !
mardi 25 août 2015
25% discount on terminals Time Capsule
If you were planning to buy a Time Machine backup system for your Mac, here's a perfect offer: CDiscount, very fit today offers "BIM5" code that allows an immediate 5% discount for all orders above € 199. This is relatively low, but the hotspots Apple are already available with substantial discounts compared to the l'Apple Store . The 2 TB model is proposed to 295 € instead of € 369, and finds himself at € 280.25 and once applied coupon, or promotion of -24.1%. 3TB model, it is proposed to 397,41 € instead of € 499, and finds himself at € 377.54 with coupon or promotion of -24.4%.
Note that the code "BAM10" allows an immediate 10% discount for orders over € 399, which is barely above the price of the Time Capsule 3TB. Buy an inexpensive product as an accessory can therefore afford to reach this level and save a little more. Caution, however, no expiration date is given for promotion codes that we have seen: if the offer interests you, do not delay
BIM5
Up to 20% off all Macs!
Thank you to Thomas tells us that huge business side CDiscount The dealer offers indeed a promo code "BAM10" allowing an immediate 10% discount on all computers in the site, including Mac. Some rates are already far more interesting than the l'Apple Store there are very big deals to be today!
As you can see in the capture above example, the MacBook Pro 13.3 "with Retina Display and 256GB storage is offered at 1 453,99 € instead of € 1,649, and it ends up 1 € 308.59 after applying coupon. so promotion is -20.6%, which is absolutely outstanding! Even the Refurb Store and refurbished products do not make the weight. Similar cases can be performed on very many other Mac models, both the MacBook, MacBook Air or desktop computers, and we let you discover the references available at this adresse. CDiscount warning that the number of promo codes is limited but without giving the number, be very, very fast!
As you can see in the capture above example, the MacBook Pro 13.3 "with Retina Display and 256GB storage is offered at 1 453,99 € instead of € 1,649, and it ends up 1 € 308.59 after applying coupon. so promotion is -20.6%, which is absolutely outstanding! Even the Refurb Store and refurbished products do not make the weight. Similar cases can be performed on very many other Mac models, both the MacBook, MacBook Air or desktop computers, and we let you discover the references available at this adresse. CDiscount warning that the number of promo codes is limited but without giving the number, be very, very fast!
BAM10
mardi 18 août 2015
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mercredi 15 juillet 2015
Office 2016 for Mac is available for Mac
This is good news for users of the Microsoft Office software suite: the software giant is far from abandoning the Mac and a major upgrade of Word, Excel, PowerPoint, OneNote and Outlook is in the pipes! Office 2016 has indeed been officially announced by Microsoft, with output to be held mid-2015. The software is currently available in beta, with an interface that brings a wind of freshness sizeable following Office for Mac, almost five years after the release of Office 2011.
On the menu, many novelties are obviously in the game. The interface of the different software has been extensively reworked, and reorganized ribbons. The entire suite is also optimized for Retina displays. Side features, note the arrival of onedrive support (cloud service). Each software receives its share of new features and improvements, such as support for new statistical functions Excel or a new collaborative mode on Word, Excel and PowerPoint.
If you want to test the new software, simply visit this page and download the first beta of the new version of Office. Note that OS X 10.10 Yosemite is required to use the new software, but you do not need to have Office 2011 (if that is the case, you can continue to use both versions). But be careful: it is as we have just seen a beta version, and it therefore has certainly more bugs a final version!
lundi 15 juin 2015
OS X 10.11 El Capitan support TRIM on SSDs third brands
This is great news for all Mac users who replaced the hard drive of their computer by a third brand SSD OS X 10.11 El Capitan, which is scheduled for release this fall, will supportera the TRIM finally! Rather than having to use Trim Enabler and fear deactivation of each TRIM update for OS X, now it will be enough a simple Terminal command: "sudo trimforce enable". We tested this method on the first beta of OS X 10.11 and it works perfectly.
TRIM, which is far enabled by default for all Apple SSD but disabled for other brands modules, avoids performance losses and limit the wear of your SSD over time. In fact, when you delete files from a hard disk or SSD, the data is not actually deleted from the disk; only the catalog for the operating system to know where each file is modified to indicate that one or more locations are now free, and that new data can be written instead. Only where a hard drive can write data directly over existing content, SSD first needs to clear this content, and works for it in blocks of a fixed size (512K for example), this which requires moving the content regularly in the SSD to erase blocks and make them rewritable. This results in a performance loss and unnecessary paperwork that precipitate wear SSD. The TRIM commands to effectively delete the blocks deleted by the user so that the system always has at its disposal empty blocks ready to receive content. TRIM support by an operating system is very important, and easy activation of this command in OS X 10.11 El Capitan is a relief for DIYers who installed themselves an SSD in their Mac.
vendredi 29 mai 2015
Buying guide Apple Watch
The Watch is the watch Apple connected Apple. Available in various colors and materials and in two sizes (38 mm and 42 mm), the watch offers multiple functions directly accessible on the wrist of the user. Owning an iPhone (iPhone 5 or higher) is required to use Apple Watch, which draws a large number of resources in the Apple phone to function.
MacBook Pro Buying Guide
The MacBook Pro with Retina display is primarily designed, as its name suggests, a demanding public. With its powerful processor, extremely fast storage units, varied connectivity and an incredible quality screen, the MacBook Pro Retina is a complete computer that easily entice users finding the MacBook Air too limited.
The MacBook Pro classic, he will appeal primarily a public in need of high storage capacity and especially an optical drive. Note also that the classic MacBook Pro 13.3 "is the only Apple laptop that can still be opened and edited manually, which provides very interesting configurations for affordable prices, to be a little handyman.
The MacBook Pro classic, he will appeal primarily a public in need of high storage capacity and especially an optical drive. Note also that the classic MacBook Pro 13.3 "is the only Apple laptop that can still be opened and edited manually, which provides very interesting configurations for affordable prices, to be a little handyman.
No, Apple has not released the iPhone 6c by mistake ...
Many sites have not hesitated to take information: Apple has unveiled by mistake and on its own website the successor to the iPhone 5c! A strange visual on the page de l'Apple Store of the new Lightning Dock Apple indeed showed last week an iPhone 5c with a Touch button ID instead classic button-free fingerprint sensor. Once spotted blunder, Apple reacted quickly and replaced by that of a visual quite present the catalog model.
This is a product that was long awaited by some users of iPhone 6 and 6 Plus a dock equipped with a Lightning socket! Apple has heard this request and marketed as a dock on its online store today. The price is salty, at 45 €, especially as the Lightning Dock iPhone comes without AC adapter and without Lightning cable. This new product has at least the merit to exist, and indeed has the advantage of having an output 3.5 mm jack to directly connect the iPhone to a stereo while charging.
So that's a very nice little novelty even if it has a good chance to remain confidential because of its price and its really more aesthetic than functional utility. The new dock is available today through the l'Apple Store with free shipping, and should soon find the way physical stores.
mardi 26 mai 2015
Apple : iOS 9 pourrait redonner du peps aux anciens iPhone
9 With iOS, Apple could give a second life to the iPhone 4S and the iPad Mini first name.
With each release of a new version of iOS is still the same dilemma for users of Apple devices dating back two or three generations. Should we do the update to get the latest news by taking the risk that their phone or tablet get rowing badly?
A recurring problem for the "Apple addicts" who are often frustrated by a device that worked perfectly until now become almost unusable. A way for Apple to force the hand of the consumer to buy the latest iPhone or iPad according to some. The imminent arrival of iOS 9 could silence the gossips because it could focus on optimizing the operation of legacy devices.
iOS 9 could revive old iDevices
According to information from well informed 9to5Mac, the next mobile operating system of the firm at the apple would be optimized for old Apple devices, iPhone 4S and iPad Mini first generation in mind.
To ensure the best performance, the Cupertino company will not just to cut some features of iOS 9, but the developers have done a thorough job in optimizing every functionality in each case.
Revitalize older devices
With this policy change, Apple would allow older devices to find a second life, which would allow it to operate longer and ultimately drive up revenue on the App Store.
The first details about iOS 9 should be disclosed during the conference dedicated to developers, WWDC 2015, which will be given 8 to 12 June in San Francisco.
jeudi 26 février 2015
Google Advertising
Google Advertising
Advertising campaigns have always been at the helm of promotion. A campaign could get higher returns or simply ruin the image of a brand or a product. Generally speaking, Offline campaigns are time consuming, very uncertain, tedious to implement (owing to the availability of media space) and it is very difficult to evaluate the effects of the campaign. An offline campaign may or may not get the desired outcome and can cost you a lot of money.
These shortcomings can be overcome by throwing the campaign online. In the era of digital marketing it becomes essential to have an online presence. However, online presence isn’t the motive. The aim of any business is to get the traffic and converting them into customers. An advertisement has to be read by the potential customers.
Wondering how you can make people to read your advertisement? Answer is Google Advertising!
Google advertising is very effective and result oriented platform. Google is the most widely used search engine. The effectiveness of google advertising can be estimated from the fact that every one of us prefers to google anything and everything that we want to know about. And this is how a person doing relevant search come across your advertisement and read it too.
Google's advertising platform is commonly known as Google Adwords or Pay per Click (PPC). Google adwords is the most effective way of advertising in digital media. It has many advantages in contrast to other vehicle of advertising. Some of the advantages are:
Pay for results
Yes, with Google ads you pay only when a potential customer click your advertisement. There are no charges for the placement of ads on the result page of search engine. Even if people don’t click on your ads then too you are generating awareness about your brand and that too for free!
Measurable
Google ads let you know how many people click on your ads and how many people noticed the ads. Besides, with the help of tracking tool you can know the contribution of the ads in your sales.
Flexibility and control
You can choose the location to put your ads. Also, Google ads allow you to choose the keywords too.
Budget is not a constraint
Another benefit of google ads is that you can start with any budget. You can control the cost by earmarking budget on daily or monthly basis. Moreover you can decide the amount you would want to pay for keywords.
Stop, Start, pause, Test
Google advertising let you exercise freedom to stop your campaign or to resume or to halt it for some time and then throwing it again.
Level playing field
Google ads provide a level playing field to all entrepreneurs irrespective of the time they are into the business or the popularity of the brands.
So, do you want to make your ads live using Google ads? Come to us, we provide all the means and ways which can boost you business and create an identity in digital marketing. Our experts are well trained to upgrade and enhance the ranking to be at top globally. They know how to design an ad to drive more traffic. Our experts are experienced in Google Adword management.
We provide following services:
Business analysisKeyword analysis (Addition & Deletion)Ads group segmentationCompetitors researchBid managementAd Copy creation or testing against control adsLanding page design and contentSetting Campaign and analysis its dataGoogle analytics analysisRegular scheduled analysis reportConversion metric analysis and adjustment
Our monthly PPC fees are fixed and based on complexity of a campaign. Our clients are able to maximize the rate of investment of their online advertising and saving time and money. Our experts creates PPC campaigns closely, organize and update them regularly to reflect changing traffic patterns and help you to reach goals and to increase your clients. Our PPC services are cost effective and deliver maximum benefits from online marketing.
Advertising campaigns have always been at the helm of promotion. A campaign could get higher returns or simply ruin the image of a brand or a product. Generally speaking, Offline campaigns are time consuming, very uncertain, tedious to implement (owing to the availability of media space) and it is very difficult to evaluate the effects of the campaign. An offline campaign may or may not get the desired outcome and can cost you a lot of money.
These shortcomings can be overcome by throwing the campaign online. In the era of digital marketing it becomes essential to have an online presence. However, online presence isn’t the motive. The aim of any business is to get the traffic and converting them into customers. An advertisement has to be read by the potential customers.
Wondering how you can make people to read your advertisement? Answer is Google Advertising!
Google advertising is very effective and result oriented platform. Google is the most widely used search engine. The effectiveness of google advertising can be estimated from the fact that every one of us prefers to google anything and everything that we want to know about. And this is how a person doing relevant search come across your advertisement and read it too.
Google's advertising platform is commonly known as Google Adwords or Pay per Click (PPC). Google adwords is the most effective way of advertising in digital media. It has many advantages in contrast to other vehicle of advertising. Some of the advantages are:
Pay for results
Yes, with Google ads you pay only when a potential customer click your advertisement. There are no charges for the placement of ads on the result page of search engine. Even if people don’t click on your ads then too you are generating awareness about your brand and that too for free!
Measurable
Google ads let you know how many people click on your ads and how many people noticed the ads. Besides, with the help of tracking tool you can know the contribution of the ads in your sales.
Flexibility and control
You can choose the location to put your ads. Also, Google ads allow you to choose the keywords too.
Budget is not a constraint
Another benefit of google ads is that you can start with any budget. You can control the cost by earmarking budget on daily or monthly basis. Moreover you can decide the amount you would want to pay for keywords.
Stop, Start, pause, Test
Google advertising let you exercise freedom to stop your campaign or to resume or to halt it for some time and then throwing it again.
Level playing field
Google ads provide a level playing field to all entrepreneurs irrespective of the time they are into the business or the popularity of the brands.
So, do you want to make your ads live using Google ads? Come to us, we provide all the means and ways which can boost you business and create an identity in digital marketing. Our experts are well trained to upgrade and enhance the ranking to be at top globally. They know how to design an ad to drive more traffic. Our experts are experienced in Google Adword management.
We provide following services:
Business analysisKeyword analysis (Addition & Deletion)Ads group segmentationCompetitors researchBid managementAd Copy creation or testing against control adsLanding page design and contentSetting Campaign and analysis its dataGoogle analytics analysisRegular scheduled analysis reportConversion metric analysis and adjustment
Our monthly PPC fees are fixed and based on complexity of a campaign. Our clients are able to maximize the rate of investment of their online advertising and saving time and money. Our experts creates PPC campaigns closely, organize and update them regularly to reflect changing traffic patterns and help you to reach goals and to increase your clients. Our PPC services are cost effective and deliver maximum benefits from online marketing.
mardi 10 février 2015
Apple: iOS 9 will build everything on optimization and improved stability
iOS 7 to change head and iOS 8 for adding functions that are long over. 9 for iOS, Apple engineers could focus on improving overall performance.
rès deux itérations de son système d’exploitation mobile très riches en nouveautés et petites révolutions, aussi bien esthétiques, qu’ergonomiques ou fonctionnelles, Apple semble vouloir consolider les bases. iOS 9 serait ainsi un peu ce que Snow Leopard avait été à Mac OS X, une version dotée de quelques nouveautés, mais qui a surtout été saluée pour son optimisation et sa stabilité.
According to sources of the very active and informed 9to5mac, the 2015 edition of Apple's mobile OS include any "a set of improvements under the hood." The engineers of the Cupertino company focus on "fixing bugs, maintaining stability and performance improvements" for iOS 9.
Thus, and as examples, Apple Teams will continue their efforts to reduce the storage space required for the OS and its updates. Good news for those who opted for the 16GB version of the iPhone or the iPad. Bad news potential because it has yet to be confirmed, for those who have some older devices. For, to significantly reduce the size of the installation images, Apple could cut ties with the older versions of its aircraft. As 9to5mac note, if the iPhone 5c, the iPad mini's first name and fifth generation iPod touch are withdrawn from sale - Apple - by the end of 2015, then sold the park will be composed solely of 'devices with the 64-bit chips. This could make life easier for developers and that of Apple engineers.
Corrections and a little more ...
Optimizations and stability will be at the heart of iOS 9. Good, because they seemed clearly fail to launch iOS 8. To the point that some community developers are moved. However, it is almost certain that Apple will add some new functions. In Maps, for example, which is still lagging behind Google Maps or via integration with other services. A version of Beats Music fused to the iOS Music function could be one of the examples of innovations in iOS hoped 9 ...
dimanche 2 novembre 2014
Test : Souris Mad Catz R.A.T. M.M.O TE
mardi 28 octobre 2014
L’Apple Store Entreprises
L’Apple Store Entreprises est l’endroit idéal pour se procurer des produits Apple, des services et plus encore.
Contactez nos Experts Apple pour les entreprises pour profiter de conseils sur le choix d’un iPad, évoquer l’achat d’apps en grand nombre et découvrir comment intégrer les produits Apple à votre activité, en toute sécurité. Découvrez une gamme unique d’accessoires, des options de paiement, de financement et de facturation pratiques, ainsi qu’une assistance sur site sur mesure assurée par le réseau Apple Consultants Network.
Contactez nos Experts Apple pour les entreprises pour profiter de conseils sur le choix d’un iPad, évoquer l’achat d’apps en grand nombre et découvrir comment intégrer les produits Apple à votre activité, en toute sécurité. Découvrez une gamme unique d’accessoires, des options de paiement, de financement et de facturation pratiques, ainsi qu’une assistance sur site sur mesure assurée par le réseau Apple Consultants Network.
apple shop plus
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vendredi 10 octobre 2014
Is it a video and pictures of the new iPad Air to be presented on October 16?
Is it a video and pictures of the new iPad Air to be presented on October 16?
APPLE - A Vietnamese blog has published stolen pictures of what could be the new Ipad 2 Air (sixth generation iPad). A look that seems credible but ...
Organized leak stolen device from production lines or stolen photos time for a "loan" fast. Hard to know where do these images published this Wednesday, Oct. 8 while the keynote will be held Oct. 16, from Apple to formalize the date today.
But these images seem relatively credible because the design of the tablet is close to the iPhone 6 and iPhone 6 Plus. If you believe these photos, the thickness is only 7 mm (against 6.9 mm for the 6 and 7.1 mm for the 6 Plus).
Still unsure of what antiglare screen
The images also show an adaptation of ergonomics consistent with both smartphones launched last September. The management buttons have been copied from those phones. However, the button "mute" (or rotation lock) seems to have disappeared. Moreover, one can also discover that the Home button below the screen is rimmed metal. In principle, this means that the Air iPad 2 (or iPad 6?) Will in turn features the Touch ID function (code fingerprints).
What about the anti-glare filter? This rumor, proposed by Bloomberg, is not supported by this iPad 2 Air appears to be a prototype (the finish is not perfect). People of the blog that had the tablet in hand could not turn it on and thus validate the existence of this special glass processing. Also hard to say if it consists of a Saphhire glass (tempered glass, more scratch resistant).
New Apple keynote: the date of October 16 is formalized
New Apple keynote: the date of October 16 is formalized
KEYNOTE - New iPad, launch of OS X Yosemite, new computers ... the new Apple press conference, one month after the submission of smartphones, still reserve many surprises.
Once is not custom, it will be Thursday. The new keynote of the California firm will take place on October 16th. Apple took advantage of his invitation to the press to be ironic: the email sent this afternoon, Wednesday, Oct. 8, is titled "It's been far too long ..." (It's been way too long) even though the latest Apple ads back one month (September 9 for the presentation of iPhone 6 and 6 Plus and Apple Watch).
The irony ... or a subliminal message. Apple may well want to talk about the announcement of a brand new MacBook Air. This would have a 12-inch screen (there is only 11 and 13 inches per hour) and, above all, a resolution Retina. A long awaited and dreamed by many fans who want to see the model finally arrive in the Apple Store a MacBook Air with a Retina display.
Yosemite OS X on the launch pad
The keynote will also be an opportunity to discuss the launch of the operating system for Mac OS X Yosemite, presented in June, and will be available for download certainly in the wake of the event or in the following days. Apple enjoy perhaps to introduce new iMac.
As usual, the presentation will begin at 19 am, French time but Apple has not said whether he would disseminate this time the event streaming. During the keynote in September, the flow had known wholesale malfunctions. For now, the page on the Apple.com site, usually dedicated to live, has remained unchanged since the last conference.
MetroNews will follow the event live and will cover all ads October 16.
Apple: "The end of the golden age"
Apple products * are not so differentiating, says Benedict Flamingo, director Fourpoints Investment Managers, for whom the Apple brand is under threat of commoditization.
The most popular TV series often reach their peak audience in the sixth season, few exceed eight seasons. The iPhone is in the sixth and the buzz is at its maximum. However, with hindsight, many questions arise.
First round, the smartphone market is becoming commonplace quickly. By dint of copying, devices and user interfaces have come to resemble: it is no longer a differentiator. As for the evolution towards ever larger screens, it very likely to stop there unless the size of the pockets will undergo a major genetic mutation.
This lack of differentiation is reflected in the figures for market share. Those of the iPhone declined since 2012 from 25% to 12% while Android reached 85%. The average price of a smartphone down too: it is $ 314 in 2014 and even less than $ 250 in emerging markets. At 657 dollars, the iPhone 6 is already twice as expensive.
UNFINISHED APPLICATIONS
Planet Business: connect you to a world of opportunity
Planet Business: connect you to a world of opportunity
All the news, stories and tips for a successful international expansion are on Planet Business Partner with HSBC and LeMonde.fr Supplement. "
This price difference is it still justifiable, while the portfolio of applications is now provided in Android, a critical element as the value of a smartphone is defined by the wealth of applications? Worse, the "apps" are either Apple launched too fast or unfinished (Maps, iCloud) or substitutability (iTunes leaving room for subscription music streaming).
This is where Apple Watch intervenes. It only works with the iPhone and strengthens the Apple ecosystem. This is also the rub. Beyond the battery problem that requires reloading his watch every day, the touch interface of the smartphone proved awkward on a watch.
Apple has had to add two buttons to zoom, select an application ... A peak when one remembers that the stroke of genius of the iPhone was ... there was only one button. And if the ideal interface for such a watch was the voice? Only Siri is not yet accurate enough. The "killer application" that will make a purchase remains obvious to find.
That leaves Apple Pay, Apple's mobile payment system, another tool to strengthen its ecosystem. A bet that will take time to reveal itself as only a 6 iPhone owners can use and only a few percent of payment terminals are compatible, in the United States alone.
Eventually as the years go by, Apple is a business like any other. So, Apple, how many seasons?
The most popular TV series often reach their peak audience in the sixth season, few exceed eight seasons. The iPhone is in the sixth and the buzz is at its maximum. However, with hindsight, many questions arise.
First round, the smartphone market is becoming commonplace quickly. By dint of copying, devices and user interfaces have come to resemble: it is no longer a differentiator. As for the evolution towards ever larger screens, it very likely to stop there unless the size of the pockets will undergo a major genetic mutation.
This lack of differentiation is reflected in the figures for market share. Those of the iPhone declined since 2012 from 25% to 12% while Android reached 85%. The average price of a smartphone down too: it is $ 314 in 2014 and even less than $ 250 in emerging markets. At 657 dollars, the iPhone 6 is already twice as expensive.
UNFINISHED APPLICATIONS
Planet Business: connect you to a world of opportunity
Planet Business: connect you to a world of opportunity
All the news, stories and tips for a successful international expansion are on Planet Business Partner with HSBC and LeMonde.fr Supplement. "
This price difference is it still justifiable, while the portfolio of applications is now provided in Android, a critical element as the value of a smartphone is defined by the wealth of applications? Worse, the "apps" are either Apple launched too fast or unfinished (Maps, iCloud) or substitutability (iTunes leaving room for subscription music streaming).
This is where Apple Watch intervenes. It only works with the iPhone and strengthens the Apple ecosystem. This is also the rub. Beyond the battery problem that requires reloading his watch every day, the touch interface of the smartphone proved awkward on a watch.
Apple has had to add two buttons to zoom, select an application ... A peak when one remembers that the stroke of genius of the iPhone was ... there was only one button. And if the ideal interface for such a watch was the voice? Only Siri is not yet accurate enough. The "killer application" that will make a purchase remains obvious to find.
That leaves Apple Pay, Apple's mobile payment system, another tool to strengthen its ecosystem. A bet that will take time to reveal itself as only a 6 iPhone owners can use and only a few percent of payment terminals are compatible, in the United States alone.
Eventually as the years go by, Apple is a business like any other. So, Apple, how many seasons?
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