Unleashing the Combined Power of Google Analytics and AdWords: Webinar Next Tuesday, 6/18

Unleashing the Combined Power of Google Analytics and AdWords: Webinar Next Tuesday, 6/18:

In many ways, Google Analytics and AdWords were made for each other. AdWords helps advertisers reach an audience and reports on advertising performance, and Google Analytics can tell you what actions your users take when they actually get to your site. You may have a high clickthrough rate (CTR) in AdWords, but what if you could see that 70% of those users left immediately after arriving on your landing page? While understanding the conversion rate of AdWords ads is critical, it’s also important to understand what happened to the users that did not convert or complete the action you wanted them to. For example, did users ‘bounce’ after landing on your site or did they view a few other pages and then leave? How much time did they spend on your site? Which keywords drive the majority of your Ecommerce revenue?



Thanks to built-in Google product integrations that provide unique insights into your data, you can view reporting and data in Google Analytics that directly relates back to your advertising in AdWords. Understanding how to use both of them together will help you refine your AdWords campaigns and improve the performance of your business.





Next Tuesday, join Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, for a detailed look at how to use Google Analytics and AdWords together. In this webinar, we'll show you why it's important to link your Google Analytics and AdWords accounts, how to see both Google Analytics data in AdWords and AdWords data in Google Analytics, and walk through a live demo of the reports and how to use them. You'll learn how to make your marketing more effective by analyzing Google Analytics data, such as bounce rate, pages per visit, conversion rate, and Ecommerce revenue in conjunction with AdWords factors, such as keyword performance, ad copy, ad groups, and more. The webinar will also include a live Q&A section.



Date: Tuesday, June 18, 2013

Time: 10am PDT / 1pm EDT/ 6pm GMT

Duration: 1 hr

Level: 101 / Beginner

Register: Register here



Posted by Sara Jablon Moked, Google Analytics team

I'm eric Tchatchoua When starting a productive organization enterprise or launching a new merchandise, most entrepreneurs or organization house owners carry out some sort of marketing analysis to figure out the extent of their potential buyer foundation. And when getting the term out to that consumer base, a lot of business owners could switch to the media to help generate a excitement for them.

Enhanced campaigns: What happens on July 22, 2013

Enhanced campaigns: What happens on July 22, 2013:

This week, we published some of the reasons advertisers have already upgraded more than 3 million legacy campaigns to enhanced campaigns. If you have already upgraded all of your campaigns, then you are all set!  If you still have some legacy campaigns in your account, this post will cover what will happen to campaigns that are auto upgraded starting on July 22, 2013.



Default upgrade path

We strongly encourage everyone to upgrade before July 22, 2013 so your campaigns are set up as you'd like. If you don't, then the AdWords system will upgrade them using the following default settings.



Campaigns will be configured, like all new AdWords campaigns, to reach customers across all devices. Upgraded campaigns require a mobile bid adjustment setting, which influences your bids, ad position, and click volume on mobile devices. The table below shows how the mobile bid adjustment will be set depending on the devices targeted by a legacy campaign. Of course, you're free to change your default mobile bid adjustment and all other campaign settings after a campaign is automatically upgraded.

Legacy campaign device targeting	Default mobile bid adjustment
Any campaign that targets computers	Set based on bids from similar advertisers
Campaigns targeting tablets only	Set based on bids from similar advertisers
Campaigns targeting mobile devices only	+0% (same bids across all devices)
Campaigns targeting tablets and mobile devices only	+0% (same bids across all devices)

Special cases

What we've described above covers the vast majority of legacy campaigns. But there are some special cases with different default upgrade settings, like a legacy campaign that runs ads on the Google Display Network and uses device-specific targeting. Details on these special cases are in the AdWords Help Center.



Upgrade quickly and easily today

If you're upgrading one or multiple campaigns, we recommend that you use the AdWords upgrade center. It's quick and takes you step-by-step through the process. Learn more or visit the upgrade center now.



We're here to help

We want you to be successful with AdWords, so please contact us if you’d like any assistance with the upgrade to enhanced campaigns. For more details, tips and resources on succeeding with enhanced campaigns, please check out our help center articles and enhanced campaigns website.



Posted by Sridhar Ramaswamy, Senior Vice President of Engineering

I'm eric Tchatchoua When starting a productive organization enterprise or launching a new merchandise, most entrepreneurs or organization house owners carry out some sort of marketing analysis to figure out the extent of their potential buyer foundation. And when getting the term out to that consumer base, a lot of business owners could switch to the media to help generate a excitement for them.

The Best Way to Shop for a Credit Card

The Best Way to Shop for a Credit Card:
Credit cards are evil, credit cards entice you to get into debt, and credit cards are just plain bad news.
This is the message a small, but very vocal, minority of rabid consumer advocates would have you believe.
Thankfully they’re all wrong, as credit cards are a very safe and efficient way of transacting commerce while offering aggressive consumer fraud protections.
Can credit cards be abused? Of course they can be abused, just like so many other consumer vices that have nothing to do with financial services.
But, if we were to treat adults like adults, we’d all conclude that credit cards are only as bad as the user.
Point being, consumers are going to continue to use credit cards regardless of how some would demonize them and their issuers, so we might as well optimize our usage as best we can.

Many Shapes and Sizes

There are well over 10,000 credit card issuers in the United States and shopping for the best credit card can be cumbersome and overwhelming, let alone practically impossible.
Thankfully, there are a small handful of websites that act as quasi credit card strip malls and allow consumers to consider the attributes of many credit cards and then compare them in a side by side environment for the purposes of allowing the consumer to choose the one that best fits our wants, needs, and restrictions.
Mint, CreditCardInsider, CreditSesame, and Bankrate (which owns CreditCards.com) all allow consumers to browse credit card offerings, compare offers, and then pick and choose the ones they like the best.
Normally, interest rates reign supreme when it comes to credit card attributes, but that’s not the end of things as it pertains to plastic.
Credit cards come in so many shapes and sizes, and interest rates are but one of the many key decision metrics we must consider when looking for the best fit for our wallets.
Interest rates are pretty predictable. They’re based almost solely on our credit scores, so if we’ve got great credit then we’re going to get a great interest rate.
Conversely, if we’ve got lousy credit we’re going to get a lousy interest rate, if we’re lucky. We might end up finding ourselves shut out of the credit card environment altogether if our credit is too bad.

Credit Card Shopping Protocol

Shopping for a credit card is not easy. You cannot shop for a credit card like you’d shop for an auto loan or a mortgage. The protocol is different.
Credit card issuers don’t act as brokers, offering you the best deal available at the time.
Auto dealers and mortgage lenders do, on the other hand, act as brokers and can shop credit reports and scores on behalf of the consumer to various lenders in search of the best deals currently available.
If you were to apply with one credit card issuer you’d be marrying them, and only them.
So, the deal you get isn’t necessarily the best deal available, but instead it’s the best deal they have to offer at the time. You’d be better off shopping for a credit card deal before you actually apply for the card.

Protecting Your Credit During the Process

This method might seem cumbersome, but it’s 100% worth your time and effort. Credit card inquiries are among the most damaging to your credit scores, so you want to avoid them at all costs.
That means applying for 10 credit cards to find the best one isn’t a good idea.
The aforementioned credit card sites allow you to compare offerings before you actually apply, thus saving you the impact of the inquiry and the potential credit score damage.

The Best Deals

The best thing about credit card shopping is that it’s 100% free. Credit card issuers are competing with each other like no other time in recent credit history.
The zero interest and rewards deals are the best they’ve been in the history of history, if that makes any sense.
If you’ve got good credit, you’ll be able to easily find zero interest offers extending 6 to 15 months with no balance transfer fee, if that’s your strategy.
Point being, don’t settle for any credit card offer because there is a line of credit card issuers waiting to pitch you their best deals.
John Ulzheimer is the President of Consumer Education at SmartCredit.com, the credit blogger for Mint.com, and a contributor for the National Foundation for Credit Counseling.  He is an expert on credit reporting, credit scoring and identity theft. Formerly of FICO, Equifax and Credit.com, John is the only recognized credit expert who actually comes from the credit industry. The opinions expressed in his articles are his and not of Mint.com or Intuit. Follow John on Twitter.

I'm eric Tchatchoua When starting a productive organization enterprise or launching a new merchandise, most entrepreneurs or organization house owners carry out some sort of marketing analysis to figure out the extent of their potential buyer foundation. And when getting the term out to that consumer base, a lot of business owners could switch to the media to help generate a excitement for them.

XCOM: Enemy Unknown invades iOS devices on June 20th

XCOM: Enemy Unknown invades iOS devices on June 20th:

The world is under attack once more, and it's up to your squad of elite, turn-based soldiers to keep humanity safe. We've just gotten word that XCOM: Enemy Unknown is headed to a wide variety of iOS devices come this Thursday, June 20th. Everything from the iPad 2 to the fifth-gen iPod touch is getting a taste of Firaxis' XCOM effort -- should users choose to fork over the $19.99 asking price, that is.

Aside from multiplayer (which is coming via free update post-launch), the iOS version is just about the same as its console and PC counterpart -- you build up resources and strike back against the alien menace threatening to tear apart Earth, with the occasional break to torturously study the enemy via "dissection." Whether the enemy is still alive at that point, well, that's a question for your science team. For a full list of supported iOS devices, head below the break. As for Android and Windows Phone 8 support? "We've only announced plans for iOS devices at this time," was all a 2K Games rep would tell us. Not exactly a hard no, but not a confirmation either.
Filed under: Gaming, Software, Mobile, Apple
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Submissions for Expand's Insert Coin: New Challengers competition now open!

Submissions for Expand's Insert Coin: New Challengers competition now open!:

Calling all makers, dreamers, inventors and entrepreneurs, Insert Coin: New Challengers is back for round two! We were absolutely blown away by the responses to our Expand San Francisco competition. We had a hell of a time whittling all of the submissions down to a group of semi-finalists and had a blast interacting with all of the finalists on the show floor. Ultimately, Ziphius' head-turning aquatic drone took home the gold, a well-deserved and hard fought win. This time out, we'll giving 10 semifinalists tickets to the show, along with a $1,000 travel stipend. One Judges' Choice winner will walk away with $10,000 and one Readers' Choice winner will get $15,000. Both will also score a product review on this site.

Think you've got what it takes to walk away with the big prize at Expand NY in November? Well, now's your chance. We're opening up submissions today through September 27th. Semifinalists will be announced on this site and the big winners will be unveiled at the show. Submissions rules can be found after the break and over on our event page. We can't wait to see what you've got cooking this time out!
Filed under: Announcements, Meta
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Source: Insert Coin

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